“Time,naturally”
Because the day has 24 hours
What’s in a name?
To us, the North brings thoughts of dramatic nature and untamed wilderness. It makes us think of tall mountains, vast forests, narrow fjords and sloping glaciers. Of rural landscapes with red barns dotting the thick white blanket covering the ground. The serenity of a cold winter night, so quiet that the only noise you hear is the snow crumpling under your feet.
Life is perhaps simpler and more down to earth up North, a simplicity commonly reflected in Scandinavian and Nordic designs and from which we take our inspiration.
NW1 - “Bronze Age” Swiss Made wristwatch
- Sellita SW330-2, D4 (décor luxueux) movement
- CuSn8 bronze case with stainless steel case back
- Natural stone dial unique to every single watch
- 2x anti-reflective coating double domed sapphire crystal
- 24 hour dial with date window at 6 o’clock
- 5 ATM water resistance
- Quick-release alcantara leather strap
- 24 months warranty
- Individually machined lugs
- Different finishing on each lug surface
- Lugs screwed into the case

NW2 - “Northener” Swiss Made wristwatch
- Sellita SW330-2, D4 (décor luxueux) movement
- 316L stainless steel case
- Natural stone dial unique to every single watch
- 2x anti-reflective coating double domed sapphire crystal
- 24 hour dial with date window at 6 o’clock
- 5 ATM water resistance
- Quick-release alcantara leather strap
- 24 months warranty
- Individually machined lugs
- Different finishing on each lug surface
- Lugs screwed into the case

T he perfect size for most people
A watch should be comfortable to wear, easy to read and look natural on the wrist.
The diameter "Sweet spot" excluding the crown is 38/39mm. Our watches have long lugs, making them wear a bit bigger.

Swiss made with Northern design
Our watches are made in Switzerland and are powered by the top grade Sellita SW330-2 movement.
SW330-2 is a GMT movement for which we use the GMT fuction to run the hour hand. It also means the hour hand can be individually set if you travel across time zones.
You will receive the watch in a custom made, luxury wooden box. It comes with a 24 month warranty.
Will I be able to read a 24 hour dial?
Most watches show only half the day. Our watches show the whole day. The hour hand goes arond the dial one time in a day. The minute and seconds hands move as normal.
In the morning when you wake up, the date window is where your eyes will go. Testing shows you will be able to easily read the dial within a day.
Because this is "Time, naturally".

How can I buy the watches?
The watches will be launched through a Kickstarter campaign in February/March 2025.
Sign up to be one of the first backers and receive the best deal!